Blog & Media
Casa Verde Connections: ButAcake CEO Matha Figaro
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Casa Verde Connections: ButAcake CEO Matha Figaro
In this special on-location episode of Casa Verde Connections, we pulled up to Jersey City to sit down with the one and only Matha Figaro, CEO of Buttah by ButCake — a legacy trailblazer, master edibles chef, and fierce advocate for social equity in cannabis.
- This isn’t just an interview — it’s a powerful sit-down on her turf, where Matha opens up about:
- The origins of ButCake and her legacy roots in the industry
- Her fight for equity, inclusion, and fair access in NJ’s cannabis sceneÂ
- How she built a brand that blends culture, community, and high-quality infused treats
- Advice for aspiring cannapreneurs trying to make their mark
Where Does Your Cannabis Tax Go? Understanding New Jersey’s SEEF
If you’re buying legal cannabis in New Jersey, you’re already paying into this—but do you know where the money goes? This video, produced for ButACake by journalist and video producer Tamika Cody, breaks down the SEEF—the Social Equity Excise Fee—a tax that’s quietly added to every cannabis purchase in New Jersey. It’s not on your receipt, and most folks don’t even know it’s there. Learn how it works and where those dollars go, including youth prevention and community reinvestment.
Dosage Decoded: Cannabis Math Made Easy by ButACake
Accurate dosing is essential when making edibles. At ButACake, we prioritize quality and responsible dosing to ensure a safe, consistent experience for every consumer. This guide walks you through the basics of cannabis potency, math for precise dosing, and a sample recipe for 10mg edibles.
Breaking Bread and Barriers: The Butacake Origin Story (Video Podcast)
Matha from Butacake joins Herban Conversations to talk about her transition from fine dining to cannabis entrepreneurship—blending culinary craft, cultural pride, and science to innovate in New Jersey’s edibles market.
ButACake Debuts 1st Legal NJ Weed Cookies at Bakin’ Bad Dispensary in Atlantic City
While they are a licensed New Jersey cannabis manufacturer*, the parent company of ButACake known as CannPowerment, made a deal with the large cannabis corporation Multi-State Operator (MSO) Columbia Care to get to market in New Jersey and Delaware.
New York's Cannabist Co. Brings New Cannabis Infused Products To Maryland's Billion-Dollar Weed Market
Maryland is the third market, following Delaware and New Jersey, where ButACake launched via collaboration with The Cannabist Company.
Columbia Care Launches New Collaboration with Minority-Owned Edibles Company, ButACake
Columbia Care Inc. one of the largest and most experienced cultivators, manufacturers and retailers of cannabis products in the U.S., today announced its collaboration with the minority-owned baked goods and infused edibles company, ButACake.
After perilous journey, pastry chef ready to bring edibles to NJ
A first-generation Haitian-American pastry chef from Jersey City, Matha Figaro never imagined a love of baking would lead her to start a venture built around premium cannabis-infused brownies, cookies and elixirs.
ButACake - NJ’s 1st Independent Women & Minority-Owned Edible Business Launches December 14th at Noiré Dispensary
A first-generation Haitian-American pastry chef from Jersey City, Matha Figaro never imagined a love of baking would lead her to start a venture built around premium cannabis-infused brownies, cookies and elixirs.
